Our story

The story so far.

Tides Out Maps started at a Sunday market with a handful of hand-cut coastlines. Almost five years on, we still hand-build every piece β€” from a small workshop in Auckland, with a team that's slowly grown, and a range that has too.

Here's how we got here.

Matt Peacock holding an early Tides Out map
  1. The general collective market

    August 2021

    The general collective market

    Where everything began for us β€” a small stall, a handful of coastlines, and no real plan beyond seeing if anyone wanted them.

  2. 40 maps in 2 months

    December 2021

    40 maps in 2 months

    All built from our flat dining room table (with a lot of help). The first sign that this was more than a side project.

  3. First photos from customers

    January 2022

    First photos from customers

    Proof that we were making a small difference. People started sending us pictures of our maps on their walls.

  4. The NZ range grows

    April 2022

    The NZ range grows

    Coastline by coastline. Our range of New Zealand coastal maps steadily filling out.

  5. Our first Boat Show

    May 2023

    Our first Boat Show

    Where we received more orders than we could make. Lesson learned: capacity is a real thing.

  6. A bigger space, and a first hire

    November 2023

    A bigger space, and a first hire

    Moved into a bigger workshop, just in time for our biggest month yet.

  7. Kate joins the team

    January 2024

    Kate joins the team

    …and takes our maps all over the country. From here on it was a two-person show.

  8. A feature in The Press

    August 2024

    A feature in The Press

    Flew to Christchurch for a piece in the local paper β€” a small business letting memories live on through pieces of art.

  9. Christmas rush, take two

    December 2024

    Christmas rush, take two

    The two of us navigating another Christmas rush… just. The busiest silly season yet at the time.

  10. Tides Out abroad

    February 2025

    Tides Out abroad

    Flew to Tasmania for the Australian Wooden Boat Festival β€” the first time taking Tides Out overseas.

  11. Bigger commercial pieces

    April 2025

    Bigger commercial pieces

    Started taking on more commercial projects, including this huge three-panel Top-of-the-South feature.

  12. Everything changes

    September 2025

    Everything changes

    Kate and Matt welcome a small human into the mix β€” the beginning of a whole new chapter.

  13. Sam joins the team

    December 2025

    Sam joins the team

    Just in time for our biggest silly season yet. First proper production hire β€” a game-changer for capacity.

  14. Andre joins, and our own workshop

    June 2026

    Andre joins, and our own workshop

    Andre joins the team, and we sign the lease on our very own workshop. First time we've had a space that's really ours.

And still going

It's not lost on us how much help we've had along the way.

Every map that leaves our workshop still gets designed, painted, cut, and assembled by hand. That's not a marketing line β€” it's just how we've built things from day one, and it's still the way that feels right.

If you've been part of the story so far β€” bought a map, commented on a post, sent us a message about your favourite bay β€” thanks. Really.

Browse the range Start a custom commission
Matt with baby in front of the Tides Out Maps world map